نقش شبکه های اجتماعی در آینده نگری بازاریابی با تکیه بر بازریابی سیاسی
  •   آرشیو : پاییز 1403
  •   کد پذیرش : 20039
  •   موضوع : سایر شاخه ها
  • نویسنده/گان : | سجاد نورالهی
  •   زبان : فارسی
  •   نوع مقاله : پژوهشی
  •   چکیده مقاله به فارسی : در عصر حاضر از انقلاب الکترونیک هنگامی‌که شبکه های اجتماعی تبدیل به یک ابزار شد و به همه ارتباطات پایان داد، دموکراسی‌ها شگفت‌زده می‌شوند اگر شبکه های اجتماعی بتواند یک مشخص‌کننده در دسترس برای پیش‌بینی نتیجه انتخابات باشد. با افزایش محبوبیت و رشد استفاده از شبکه های اجتماعی؛ این مقاله هدف دارد که بررسی کند که کدام استفاده از شبکه های اجتماعی (تویتر) بر نتیجه انتخابات عمومی سال 2014 اثر داشته است. برای این تحقیق 8877275 شایعه شبکه های اجتماعی برای 100 روز از 1 ژانویه 2014 تا 9 آوریل 2014 ، از 12 حزب سیاسی هندی موردتوجه قرارگرفته است. نتایج نشان می‌دهد که شایعات شبکه های اجتماعی اثر مثبت و معناداری بر نتایج انتخابات عمومی 2014 داشته است.
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  •   کلمات کلیدی به فارسی : شبکه های اجتماعی، بازاریابی سیاسی.
  •   چکیده مقاله به انگلیسی : In this age of the electronic revolution when social media has become the tool to end all communication, democracies will wonder if social media can be an accessible predictor of election outcomes. With the increasing popularity and growth of social media use; This paper aims to examine which use of social media (Twitter) influenced the outcome of the 2014 general election. For this research, 8,877,275 social media rumors for 100 days from January 1, 2014 to April 9, 2014, from 12 Indian political parties are considered. The results show that social media rumors had a positive and significant effect on the results of the 2014 general elections.
  •   کلمات کلیدی به انگلیسی : Social media, political marketing
  •  صفحات : 16-25
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